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    <title>I Love User Experience</title>
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   <id>tag:www.iloveux.com,2008:/weblog//1</id>
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    <updated>2008-06-17T03:31:54Z</updated>
    <subtitle>Research. Design. Study. Engineer! by Glenn R. Cochran</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type 3.2</generator>
 
<entry>
    <title>UPA 2008 - My Course Selections</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2008/06/upa_2008_my_course_selections_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=36" title="UPA 2008 - My Course Selections" />
    <id>tag:www.iloveux.com,2008:/weblog//1.36</id>
    
    <published>2008-06-17T03:21:20Z</published>
    <updated>2008-06-17T03:31:54Z</updated>
    
    <summary>After some thought and a few hard decisions, I&apos;m ready to publish my course selections for the UPA 2008 International Conference. Wednesday, June 18, 2008 8:30 AM - Opening Keynote: How Innovation Works 10:30 AM - Institutionalizing User Experience: A...</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="See You At..." />
            <category term="UPA 2008 - The Many Faces of User Experience" />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>After some thought and a few hard decisions, I'm ready to publish my course selections for the UPA 2008 International Conference.</p>

<p><b>Wednesday, June 18, 2008</b><br />
8:30 AM - Opening Keynote: How Innovation Works<br />
10:30 AM - Institutionalizing User Experience: A Consulting Challenge<br />
1:30 PM - Visual Design and the User Experience: Keys to the Partnership<br />
2:20 PM - How to Manage a User Experience Team (Without Losing Your Mind!)<br />
3:30 PM - Subjective Ratings of Usability: Reliable or Ridiculous?</p>

<p><b>Thursday, June 19, 2008</b><br />
8:30 AM - 10 Strategies for Negotiating The Politics of Holistic Design<br />
1:30 AM - Teach Your Software Developers This Ideation-Design Process to Reduce Your Usability Work Downstream<br />
2:10 PM - Rich Man's Problems: Beyond Selling Usability<br />
2:50 PM - How to Break Consistency for Glory & Riches<br />
4:00 PM - A Practitioner's Guide to the Modified-Delphi Card Sort<br />
4:50 PM - The Pushed-RITE Method: A Hybrid Approach for Pushing Rapid Iterative Testing and Evaluation to its Practical Limits</p>

<p><b>Friday, June 20, 2008</b><br />
8:30 AM - The Evil UI Designer: How to Really Confound and Annoy Your Users<br />
10:30 AM - Closing Speaker: Ethnographic research: Bringing You Face-To-Face with Customers in Natural Environments</p>

<p>If you are in the same course as me, please take the time to say hello. I'd love to meet you or catch up again if I already know you.</p>]]>
        
    </content>
</entry>
<entry>
    <title>UPA 2008 - Institutionalizing User Experience: A Consulting Challenge</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2008/06/upa_2008_institutionalizing_us.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=35" title="UPA 2008 - Institutionalizing User Experience: A Consulting Challenge" />
    <id>tag:www.iloveux.com,2008:/weblog//1.35</id>
    
    <published>2008-06-17T03:04:57Z</published>
    <updated>2008-06-17T03:17:14Z</updated>
    
    <summary>I&apos;ll be co-presenting a talk at UPA 2008 in Baltimore, MD on Wednesday starting at 10:30 AM. If you are interested in learning more about how a usability consultancy partners with select usability &quot;champions&quot; in a Midwestern advertising agency and...</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="See You At..." />
            <category term="UPA 2008 - The Many Faces of User Experience" />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>I'll be co-presenting a talk at UPA 2008 in Baltimore, MD on Wednesday starting at 10:30 AM. If you are interested in learning more about how a usability consultancy partners with select usability "champions" in a Midwestern advertising agency and a Silicon Valley high-tech company to develop blended UX teams, this talk is for you. Drop by Essex "C" in the Marriott Baltimore Waterfront's conference center to check out this presentation live.</p>]]>
        
    </content>
</entry>
<entry>
    <title>UPA 2008 - Tutorial T5 - The 3x3: A Unique Approach to Design Ideation</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2008/06/upa_2008_tutorial_t5_the_3x3_a_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=34" title="UPA 2008 - Tutorial T5 - The 3x3: A Unique Approach to Design Ideation" />
    <id>tag:www.iloveux.com,2008:/weblog//1.34</id>
    
    <published>2008-06-16T23:19:14Z</published>
    <updated>2008-06-16T23:30:18Z</updated>
    
    <summary>While attending the first of my pre-selected tutorials today I managed to capture some photographs of the participants in action. All of these photos are available as a photo set on flickr.com (my favorite photo sharing site). To see the...</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="UPA 2008 - The Many Faces of User Experience" />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>While attending the first of my pre-selected tutorials today I managed to capture some photographs of the participants in action. All of these photos are available as a photo set on flickr.com (my favorite photo sharing site). To see the pictures you can visit my photo stream at <a href="http://flickr.com/photos/gcochran/sets/72157605648149138/" target="_blank">http://flickr.com/photos/gcochran/sets/72157605648149138/</a>.</p>

<p><img src="http://farm4.static.flickr.com/3040/2585591082_9eba3ab063.jpg?v=0"></p>

<p>If you know the folks in the photographs, please drop me a quick e-mail and I'll update the titles and descriptions accordingly.</p>]]>
        
    </content>
</entry>
<entry>
    <title>UPA 2008 - The Many Faces of User Experience</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2008/05/upa_2008_the_many_faces_of_use.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=33" title="UPA 2008 - The Many Faces of User Experience" />
    <id>tag:www.iloveux.com,2008:/weblog//1.33</id>
    
    <published>2008-05-16T00:45:03Z</published>
    <updated>2008-06-16T23:01:00Z</updated>
    
    <summary>I&apos;m taking a &quot;vacation&quot; and will be attending the Usability Professionals&apos; Association 2008 International Conference in Baltimore, MD during the week of June 16 - 20. Will you be there? If so, please find me and say Hello! I&apos;m always...</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="See You At..." />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>I'm taking a "vacation" and will be attending the <strong><a href="http://www.usabilityprofessionals.org/conference/2008/" target="_blank">Usability Professionals' Association 2008 International Conference</a></strong> in Baltimore, MD during the week of June 16 - 20. Will you be there? If so, please find me and say Hello! I'm always interested in meeting new people and catching up with old friends.</p>]]>
        <![CDATA[<p>I'm currently confirmed for the following tutorials:</p>

<ul>
<li>T5 - The 3x3: A Unique Approach to Design Ideation</li>
<li>EP2 - Make Yourself Heard! Selling User Experience in Your Organization</li>
<li>EP4 - You Won the Contact/You Granted the Contract...Now What Happens?</li>
</ul>

<p>This conference promises to be really good and I'm soooo looking forward to attending. This is my first trip to UPA so I'll report back on what I learn and find, hopefully on a daily basis.</p>

<p>Again, if you are attending let me know so we can make time to chat!</p>]]>
    </content>
</entry>
<entry>
    <title>Google Page Ranked Number One!</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2007/07/google_page_ranked_number_one.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=31" title="Google Page Ranked Number One!" />
    <id>tag:www.iloveux.com,2007:/weblog//1.31</id>
    
    <published>2007-07-19T09:11:01Z</published>
    <updated>2007-07-19T09:25:52Z</updated>
    
    <summary>My recent blog post that discusses a design oversite on Apple.com and the impact on color blind users was page ranked number one on Google.com today. I&apos;m very excited and pleased to share this news with the rest of the...</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="About Glenn R. Cochran" />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>My recent blog post that discusses a design oversite on Apple.com and the impact on color blind users was page ranked number one on Google.com today. I'm very excited and pleased to share this news with the rest of the world. For me, this is literally a first.<br />
 <br />
See for yourself. Enter "iphone color blind" into the search box on the Google.com home page, then click Search. The result set should look something like this:</p>

<p><img src="http://www.iloveux.com/images/google/img_google_page_rank_no_1.gif" width="460px" height="380px" border="0" alt="Google search results for iphone color blind"></p>

<p>Achieving number one out of over 1.8 million pages to choose from is pretty cool indeed.</p>]]>
        
    </content>
</entry>
<entry>
    <title>iPhone Available: Except To Color Blind Users</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2007/07/iphone_available_except_to_col.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=30" title="iPhone Available: Except To Color Blind Users" />
    <id>tag:www.iloveux.com,2007:/weblog//1.30</id>
    
    <published>2007-07-04T05:33:05Z</published>
    <updated>2007-07-04T07:30:29Z</updated>
    
    <summary>As you might expect, the design team at VMware was pretty excited about the release of Apple&apos;s new iPhone product. As such, several of us stood in line on launch day to purchase the device. Other members of the team,...</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="Technology" />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>As you might expect, the design team at VMware was pretty excited about the release of Apple's new iPhone product. As such, several of us stood in line on launch day to purchase the device. Other members of the team, however, decided to wait a bit longer, to scrutinize the UI design a bit closer, and to make a more informed decision about purchasing the iPhone.</p>

<p>Once the devices were in hand everyone was focused on which way the phone could be rotated and how the user interface responds or on how well the iPhone discovers WiFi networks and connects to them, for example. One item none of us initially considered was the UI design of Apple's web site supporting the iPhone launch.</p>

<p>As it turns out, Apple's web site violates a very basic design guidline in practice today.</p>]]>
        <![CDATA[<h3>Checking Availability</h3>
Apple provides a unique product locator tool for the iPhone which helps consumers determine at what retail locations the product should be available the next day.

<p>Here is an image I clipped directly from <a href="http://www.apple.com/retail/iphone/">http://www.apple.com/retail/iphone/</a> showing the availability of iPhones at retail locations in California for tomorrow, July 4th, 2007.</p>

<p><img src="http://www.iloveux.com/images/iphone/img_iphone_availability.gif" width="460px" height="414px" border="0" alt="Image as seen by most users"></p>

<p>&quot;Wow!&quot;, you say, &quot;That's amazing. You mean to tell me that people can figure out quickly and easily from Apple's own web site the exact retail locations which will be selling iPhones tomorrow?&quot;</p>

<p>I'd have to answer, &quot;Well, most people, but not all!&quot;</p>

<p>At VMware, more than one member of the design team has a form of color-blindness. According to most statistics, color blindness is a problem for 8% to 12% of males of European origin and about half a percent of females. For these people, the red and green balls in the image above appear as exactly the same color rendering them useless.</p>

<p>Here is that same image updated to illustrate the lack of color difference for users with dichromacy.</p>

<p><img src="http://www.iloveux.com/images/iphone/img_iphone_availability_not.gif" width="460px" height="414px" border="0" alt="Image as seen by color blind users"><br />
 <br />
One of the most basic considerations for designers working on desktop applications, web sites, and mobile devices is (or should be) the less-abled user. Disabilities in vision, hearing, motor function, and cognition are fairly well understood in most design circles these days.</p>

<h3>Users Shout Out</h3>
Before posting this entry I decided to check out what users are saying. Here is a small sample of what I found using Google search:

<blockquote>I hate it when people use red and green to distinguish something. Those of us who are colorblind are left to wonder if our local stores have them or not (or we have to view the src of the page). Bad UI design, Apple!</blockquote>

<blockquote>Arrrrggghhh!!! Why do people keep using small dots of red and green, leaving those of us who are color blind to wail in frustration? I have NO idea what color these dots are. Lesson to web designers: try using a red X and a green CHECK. That way it works for everyone.</blockquote>

<blockquote>I don't know about the rest of you normal-eyed folks, but I can't tell the difference between those dots. What the hell, Apple? And I'm not <em>that</em> color blind. Take off the border and the highlight thing, and I've got about 4 pixels of color for my color-impaired eyes to work with. Shouldn't Apple know better than this?</blockquote>

<p>As you can see, end users are highly aware of this issue and are requesting a resolution.</p>

<h3>Apple's Own Guidelines</h3>
A quick search for &quot;color blind&quot; on Apple.com returns links to several documents which discuss this very issue in detail. In fact, Apple publishes <a href="http://developer.apple.com/documentation/Accessibility/Conceptual/AccessibilityMacOSX/AccessibilityMacOSX.pdf">guidelines for developers</a> which specifically state, &quot;All though color can greatly enhance a user interface, make sure it is no the only source of information. A color blind user may not be able to distinguish between two objects that differ only in color.&quot;

<p>Given that Apple is clearly aware of this guideline one has to wonder how this issue slipped past the quality assurance and web marketing teams. My guess is that while no matter how hard one works, no one is perfect.</p>

<h3>Strive To Improve</h3>
Pointing out the mistakes of others doing design is not hard. Just take a quick look around and you can find many things which need better design or that can be improved with a simple change. The reason for posting this entry is simply to generate awareness and to ask that, as designers, we always strive to improve.

<p>The design team at Apple is likely working hard already to resolve this issue for their users. I look forward to an improved user experience even though I'm not personally impacted by this design decision.</p>]]>
    </content>
</entry>
<entry>
    <title>iPhone Activated: Working Well...</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2007/06/iphone_activated_working_well.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=29" title="iPhone Activated: Working Well..." />
    <id>tag:www.iloveux.com,2007:/weblog//1.29</id>
    
    <published>2007-06-30T05:30:26Z</published>
    <updated>2007-06-30T05:38:19Z</updated>
    
    <summary>Perhaps my last post was a bit premature. Only about an hour after my last post and now my new iPhone is activated and working well. Thanks AT&amp;T! Apparently the system had a little trouble at first and once the...</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="Technology" />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>Perhaps my last post was a bit premature. Only about an hour after my last post and now my new iPhone is activated and working well. Thanks AT&T! Apparently the system had a little trouble at first and once the super smart IT guy on the backend kicked the server the problem seems to have been rectified.</p>

<p>The activation process in iTunes is a bit lacking in features, however, even that didn't matter. I was initially assigned a phone number in my home area code of 650 and when I called AT&T to request a 408 number instead they instantly changed it over. All I had to do was turn the phone off and back on again and it worked perfectly after starting back up almost instantly.</p>

<p>As I learn to use the device I'll be posting more updates. For now, I'm happy and things seem to be working well.</p>]]>
        
    </content>
</entry>
<entry>
    <title>iPhone, Therefore iWait!</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2007/06/iphone_therefore_iwait.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=28" title="iPhone, Therefore iWait!" />
    <id>tag:www.iloveux.com,2007:/weblog//1.28</id>
    
    <published>2007-06-30T04:32:08Z</published>
    <updated>2007-06-30T04:44:29Z</updated>
    
    <summary>We&apos;ll, I managed to pick up my new iPhone this evening at the Apple store at the Stanford Shopping Center and the whole experience was completely uneventful. I jumped into the shorter-than-expected line at 7:16 PM and had the device...</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="Technology" />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>We'll, I managed to pick up my new iPhone this evening at the Apple store at the Stanford Shopping Center and the whole experience was completely uneventful. I jumped into the shorter-than-expected line at 7:16 PM and had the device in my hot little hand by 7:57 PM. Well done Apple! Now, for the big bummer; I'm still waiting on AT&T to activate my device.</p>]]>
        <![CDATA[<p>The drive home was short, the removal of the iPhone from its beautiful packaging was easy, and connecting it to iTunes just worked on my Mac Book Pro. The registration process seemed quick and dirty at first too, but it turns out the device can't actually be activated instantly by AT&T.</p>

<p>After calling the 1-877-419-4500 number my call was answered in a reasonable amount of time where a very cheerful customer service representative explained that I just needed to wait a bit longer. She couldn't actually tell me how long I'd need to wait but stated that she'd spoken with other disappointed customers who had already waited over six (6) hours at this point.</p>

<p>Was is not 100% obvious to AT&T that the entire planet would be rushing out to purchase these devices today with the not unreasonable expectation they'd be able to activate them immediately? I suppose the new AT&T isn't much different than the old really. Same underwhelming customer service as before only this time they actually outsmarted the customers. Sending you home to do their dirty work rather than dealing with you face-to-face in their retail stores is an amazing plan.</p>

<p>I'm hoping that my iPhone will be activated soon so I can begin posting about all the things i love about it. For now, I'm off to play Xbox 360 and wait. How sad really!</p>

<p>iPhone, therefore iWait!</p>]]>
    </content>
</entry>
<entry>
    <title>Announcing: French Insurance Services</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2007/06/announcing_french_insurance_se.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=27" title="Announcing: French Insurance Services" />
    <id>tag:www.iloveux.com,2007:/weblog//1.27</id>
    
    <published>2007-06-23T05:38:16Z</published>
    <updated>2007-06-23T05:43:43Z</updated>
    
    <summary>A good friend of mine from my days working at Blue Martini Software has decided to make a go of it in the insurance business. He is a wonderful person that is honest and sincere and is deserving of your...</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="Other" />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>A good friend of mine from my days working at Blue Martini Software has decided to make a go of it in the insurance business. He is a wonderful person that is honest and sincere and is deserving of your business. If you find yourself in need of auto, home, life, retirement, or small business insurance you should definitely give him a call.</p>]]>
        <![CDATA[<p>Here is his contact information:</p>

<p>French Insurance Services<br />
3001 Douglas Blvd., #140<br />
Roseville, CA 95661<br />
Attn: Greg French</p>

<p>Phone: (916) 719-0720<br />
E-mail: gfrench@frenchins.com</p>

<p>Should you choose to contact Greg I know he will do right by you. Please tell him that Glenn sent you!<br />
</p>]]>
    </content>
</entry>
<entry>
    <title>Wise Man: Thomas Edison</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2007/06/wise_man_thomas_edison.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=26" title="Wise Man: Thomas Edison" />
    <id>tag:www.iloveux.com,2007:/weblog//1.26</id>
    
    <published>2007-06-23T05:31:19Z</published>
    <updated>2007-06-23T05:33:22Z</updated>
    
    <summary>As it turns out, Thomas Edison was truly a very wise man. You know this already you say? Well, I just wanted to share one of my favorite Edison quotes. &quot;Opportunity is missed by most people because it is dressed...</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="Observations" />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>As it turns out, Thomas Edison was truly a very wise man. You know this already you say? Well, I just wanted to share one of my favorite Edison quotes.</p>

<p>"Opportunity is missed by most people because it is dressed in overalls and looks like work."</p>

<p>How true is that? We should all remember that with hard work comes great reward. Now...get back to it!</p>]]>
        
    </content>
</entry>
<entry>
    <title>Shopping for New CDs</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2007/04/shopping_for_new_cds.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=25" title="Shopping for New CDs" />
    <id>tag:www.iloveux.com,2007:/weblog//1.25</id>
    
    <published>2007-04-16T03:16:40Z</published>
    <updated>2007-04-16T03:27:18Z</updated>
    
    <summary>Today I took a trip down to San Jose to visit Rasputin...the most amazing music store on the planet now that Tower Records has closed all their retail locations. I picked some pretty cool CDs so I thought I&apos;d list...</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="About Glenn R. Cochran" />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>Today I took a trip down to San Jose to visit Rasputin...the most amazing music store on the planet now that Tower Records has closed all their retail locations. I picked some pretty cool CDs so I thought I'd list them here for you to check out. Here they are:</p>]]>
        <![CDATA[<div class="cd-album-art">
<img src="/images/cds/ultra_rock_remixed.jpg">
<img src="/images/cds/ultra_club_classics_90s.jpg">
<img src="/images/cds/thive_mix_01.jpg">
<img src="/images/cds/maximum_workout_volume_1.jpg">
<img src="/images/cds/maximum_workout_reloaded.jpg">
<img src="/images/cds/go_the_very_best_of_moby.jpg">
<img src="/images/cds/back_2_the_future_80s.jpg">
</div>
<div class="cd-album-art-done">
</div>

<p>Let me know what you think of my selections when you have a chance.</p>]]>
    </content>
</entry>
<entry>
    <title>My Favorite Books - The Complete List</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2007/04/my_favorite_design_books.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=24" title="My Favorite Books - The Complete List" />
    <id>tag:www.iloveux.com,2007:/weblog//1.24</id>
    
    <published>2007-04-07T16:44:31Z</published>
    <updated>2007-04-15T09:11:18Z</updated>
    
    <summary>I&apos;ve been asked more than once now to compile and publish a list of my favorite books on design. This entry contains the ones I could think of off the top of my head. I plan to create a downloadable...</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="Resources" />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>I've been asked more than once now to compile and publish a list of my favorite books on design. This entry contains the ones I could think of off the top of my head. I plan to create a downloadable version of the list in PDF format soon so check back with me later for that.</p>]]>
        <![CDATA[<p><a href="http://www.amazon.com/gp/product/0321344758?ie=UTF8&tag=ilovuseexp-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0321344758"><img style="border: 1px solid black;"  src="/images/books/dont_make_me_think.jpg"></a><img src="http://www.assoc-amazon.com/e/ir?t=ilovuseexp-20&l=as2&o=1&a=0321344758" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /></p>

<p><a href="http://www.amazon.com/gp/product/0735712026?ie=UTF8&tag=ilovuseexp-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0735712026"><img style="border: 1px solid black;" src="/images/books/the_elements_of_user_experience.jpg"></a><img src="http://www.assoc-amazon.com/e/ir?t=ilovuseexp-20&l=as2&o=1&a=0735712026" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /></p>

<p><a href="http://www.amazon.com/gp/product/1558604111?ie=UTF8&tag=ilovuseexp-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=1558604111"><img style="border: 1px solid black;"  src="/images/books/contextual_design.jpg"></a><img src="http://www.assoc-amazon.com/e/ir?t=ilovuseexp-20&l=as2&o=1&a=1558604111" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /></p>

<p><a href="http://www.amazon.com/gp/product/0672326140?ie=UTF8&tag=ilovuseexp-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0672326140"><img style="border: 1px solid black;" src="/images/books/the_inmates_are_running_the_asylum.jpg"></a><img src="http://www.assoc-amazon.com/e/ir?t=ilovuseexp-20&l=as2&o=1&a=0672326140" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /></p>]]>
    </content>
</entry>
<entry>
    <title>San Francisco UE Jobs</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2007/04/san_francisco_ue_jobs.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=23" title="San Francisco UE Jobs" />
    <id>tag:www.iloveux.com,2007:/weblog//1.23</id>
    
    <published>2007-04-04T03:23:10Z</published>
    <updated>2007-04-15T07:45:12Z</updated>
    
    <summary>Company: VMware, Inc. Titles: Interaction Designer, Visual Designer, and User Researcher Location: San Francisco, CA My team at VMware is expanding to a new location in San Francisco. I am looking for bright, passionate people interested in designing solutions to...</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="Other" />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>Company: VMware, Inc.<br />
Titles: Interaction Designer, Visual Designer, and User Researcher<br />
Location: San Francisco, CA</p>

<p>My team at VMware is expanding to a new location in San Francisco. I am looking for bright, passionate people interested in designing solutions to real world problems that are easy-to-use. I have positions available in interaction design, visual design, and user research.</p>]]>
        <![CDATA[<p>I look for above average people with enough technical knowledge to communicate and collaborate well with engineers. My team designs award-winning applications for the enterprise, applications for developers and quality assurance engineers, and applications for consumers using Mac OS X.</p>

<p>Interested in reading more the award winning products my team designs? Check out <a href="http://akamai.infoworld.com/pdf/special_report/2006/50FEVMware.pdf">Deep Drive into VMware's Virtual Infrastructure</a> written by Paul Venezia for InfoWorld. We received a 9 out of 10 for usability which counted for 25% of the overall score of 8.7!</p>

<p>Additional detail about VMware, Inc. can be found at <a href="http://www.vmware.com">VMware.com</a>. <br />
E-mail your resume in PDF format to <a href="mailto:uejobs@vmware.com">uejobs@vmare.com</a> for consideration. No agencies please.</p>]]>
    </content>
</entry>
<entry>
    <title>CHI 2007 - My Course Selections</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2007/03/chi_2007_course_selections.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=22" title="CHI 2007 - My Course Selections" />
    <id>tag:www.iloveux.com,2007:/weblog//1.22</id>
    
    <published>2007-03-20T18:15:00Z</published>
    <updated>2007-04-15T07:16:42Z</updated>
    
    <summary>My registration for CHI 2007 is now complete! Here are the specific courses I&apos;ll be attending this year. Course #9 - How to Collect Field Data and Produce a Tested Design in 1-8 Weeks Course #20 - Building Affinity Diagrams...</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="CHI 2007 - Reach Beyond" />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>My registration for CHI 2007 is now complete! Here are the specific courses I'll be attending this year.</p>

<p><a href="http://www.chi2007.org/attend/courses/C09.pdf">Course #9</a> - How to Collect Field Data and Produce a Tested Design in 1-8 Weeks<br />
<a href="http://www.chi2007.org/attend/courses/C20.pdf">Course #20</a> - Building Affinity Diagrams to Reveal User Needs and Engage Developers<br />
<a href="http://www.chi2007.org/attend/courses/C29.pdf">Course #29</a> - How to Build Rich Personas from Field Data<br />
<a href="http://www.chi2007.org/attend/courses/C36.pdf">Course #36</a> - Interaction Design Studio</p>

<p>If you are in the same course as me, please take the time to say hello. I'd love to meet you!</p>]]>
        
    </content>
</entry>
<entry>
    <title>CHI 2007 - VMware Hospitality/Recruiting Event</title>
    <link rel="alternate" type="text/html" href="http://www.iloveux.com/weblog/archives/2007/02/chi_2007_vmwares_hospitality_e.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.iloveux.com/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=21" title="CHI 2007 - VMware Hospitality/Recruiting Event" />
    <id>tag:www.iloveux.com,2007:/weblog//1.21</id>
    
    <published>2007-02-15T02:00:18Z</published>
    <updated>2007-04-15T09:30:25Z</updated>
    
    <summary>My team and I at VMware have decided to host a special hospitality and recruiting event for select CHI 2007 attendees. We are holding this exclusive event at the Sainte Claire Hotel in downtown San Jose during the conference itself....</summary>
    <author>
        <name>Glenn R. Cochran</name>
        
    </author>
            <category term="CHI 2007 - Reach Beyond" />
            <category term="See You At..." />
    
    <content type="html" xml:lang="en" xml:base="http://www.iloveux.com/weblog/">
        <![CDATA[<p>My team and I at VMware have decided to host a special hospitality and recruiting event for select CHI 2007 attendees. We are holding this exclusive event at the Sainte Claire Hotel in downtown San Jose during the conference itself. Since the event is by invitation only you'll need to request a spot if you'd like to attend.</p>]]>
        <![CDATA[<p>Simply send an e-mail to <a href="mailto:chi2007@vmware.com">chi2007@vmware.com</a> if you are interested and I can personally add you to the invite list. Space is limited so the sooner you e-mail your request the more likely it is that you'll actually get in! If you can't make it yourself let your colleagues know instead. Maybe they'd like to go in your place.</p>

<p>Hope to see you there!</p>]]>
    </content>
</entry>

</feed> 

